Affordable healthcare shouldn’t be this hard.
GwB helps freelancers, self-employed professionals, and small business owners access practical healthcare solutions, direct care, and future group coverage opportunities, without navigating it alone.
Most healthcare options weren’t built for small businesses.
If you’re a solo or small business owner, you’re often stuck choosing between:
Expensive and complex insurance
Delayed or limited access to care
Piecing together healthcare on your own
There’s a simpler way to actually get care.
Healthcare that starts with what makes sense for you.
GwB helps you understand your options, access affordable care, and build a healthcare strategy that fits your business, budget, and real life.
Direct Care
Most members start here.
Direct Care offers affordable, ongoing access to healthcare without relying on traditional insurance. We help you connect with trusted providers so you can start getting care faster.
Group Health Coverage
Designed for teams.
For businesses with 2+ employees, GwB is building future group health coverage opportunities to help small teams access broader benefits more affordably.
Built in Portland.
Designed for people who’ve been priced out, left out, or burned by the system.
GwB was created specifically for freelancers, self-employed professionals, and small business owners with teams of 1-50 who need practical, affordable healthcare solutions.
GwB is already helping real Guild Members access care.
Our founding member cohort is actively shaping a better healthcare experience through real-world access to direct-care, support resources, and practical benefits.
"I made a doctor's appointment in the session. I feel confident and supported by Guilds already."
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"Insurance sucks, Guilds makes healthcare better. It's so worth it to see if Guilds can get you healthcare that is missing form you current insurance."
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"The full explanation of benefits and going over how the member portal works was really helpful. Also the explanation of medical cost sharing was really helpful."
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"I made a doctor's appointment in the session. I feel confident and supported by Guilds already." 〰️ "Insurance sucks, Guilds makes healthcare better. It's so worth it to see if Guilds can get you healthcare that is missing form you current insurance." 〰️ "The full explanation of benefits and going over how the member portal works was really helpful. Also the explanation of medical cost sharing was really helpful." 〰️
“Small business owners should be able to access care for themselves and their families easily, quickly, and affordably.
Too often, they fall through the cracks of traditional healthcare systems. GwB exists to create a simpler, more practical path to care so small business owners can make informed decisions and access support that actually works.”
Hollie Miller, founder & CEO
Featured conversations on the future of healthcare and small business:
DARE Podcast
Annovation Podcast
